Early in my career, I because intrigued by how people make decisions. In business school I studied marketing and technology. Along the way, I became fascinated by a question that still drives my work today:

Why do some people create the changes they want in their lives while others remain stuck, even when they know exactly what they should do?

Information alone rarely creates transformation. Most people already know they should exercise more, worry less, speak up, take chances, or pursue goals that matter to them. The challenge is often not knowing what to do. The challenge is doing it.

In 2022, I shifted from working in marketing to working in Clinical Hypnosis. Later, I stretched even further and tapping my technical side, developing a web app to help people with custom self hypnosis called MakeMyHypno.com.

Life has also given me opportunities to experience change firsthand. I have navigated career transitions, loss, reinvention, entrepreneurship, and many of the unexpected twists that come with being human. Those experiences deepened my belief that most people are often more resilient and capable than they realize.

Today, I combine hypnosis, coaching, and practical tools to help people create meaningful change in their lives. Some clients come to me because they want greater confidence. Others want relief from anxiety, improved performance, healthier habits, or support through a major life transition. While the goals may be different, the work is often surprisingly similar: helping people reconnect with their own strengths and move forward with greater clarity and confidence.

Whether through private sessions, classes, speaking, writing, or MakeMyHypno.com, my goal is simple: to help people become more fully themselves and create lives that feel more aligned with who they truly are.